As a brand ambassador, you serve as a social marketing strategist that utilizes the company message, content, and particular influencers to improve areas of the business like sales, brand recognition, and corporate reputation. Also to build relationships and partnerships with people who genuinely like the brand’s product or services.
This is why, Mr. Gilbert Abeiku Aggrey Santana, popularly known as ‘Abeiku Santana’, the brand ambassador for Adom Group of Companies, one of Ghana’s leading real estate developers known for the quality and affordable houses in Ghana, on Tuesday, June 7, 2022, had a successful trip to one of the sites of Adom City Estates at Community 25, Tema in an escort with some renowned bloggers and social media influencers on a breathtaking tour to witness the ultra-modern bildings and facilities there.
Mr. Abeiku Santana, who is a tourism expert and a broadcast journalist on Monday, May 23, 2022, was unveiled as the company’s brand ambassador, in consonance with the brand’s vision of associating with a person that exudes its persona and character.
The partnership would see the 2021 Radio and Television Personality award winner become the new advertising face for the Adom Group, whose subsidiaries include Adom City Estates, Adom Heights, Ace Heights, Adom Charity, and Blessed Adom Trading, and Orel City.
Mr. Santana has an admirable radio/tv presenting career and he is seen as a mentor and inspiration for many Ghanaians. He is without a doubt, the best in this field. The move towards this partnership is to reaffirm the Adom Group of Companies’ brand positioning as a market leader in the hearts and minds of the Ghanaian consumer.
He foresees bigger and better things to come following this partnership.
Adom City Estate is a real estate development company that develops houses for sale to the public.
In 2021, it was adjudged the Best Social Housing Real Estate Development Company at the Africa & Arabia Property Awards.
With affordability at its best, there is a home for everyone!
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