In an increasingly competitive global economy, there is the need for Destination Managers to understand both the effective management and functioning of all stakeholders in the tourism value chain.
At the end of its semester, University of Ghana Business School invited Mr. Gilbert Abeiku Aggrey, the Chief Executive Officer of Kaya Tours and Tourism Ambassador Extraordinaire to share with the combined class of level 400 marketing and weekend MBA class.
The invitation which came from the senior affable dynamic lecturer Dr. Kobby Mensah came at the right time he said. Touching on the topic “Destination Management” Mr. Gilbert Abeiku Aggrey a.k.a “Abeiku Santana” highlighted on the elements to consider at the Destination before its management and marketing.
The Broadcast Entrepreneur, made a comparative and competitive analysis between destinations such as Kenya, Ghana, South Africa, Zambia, Uganda and Sao Tome.
Mr. Aggrey further explained that Destination Management is a co-ordinated management of all the elements that makes up a destination and there are attractions, amenities, accessibility, marketing and pricing.
He charged the students to take up tourism marketing and destination marketing challenge after graduating from school.
When asked how he felt lecturing the University of Ghana Business School? He said “it is not my first time lecturing university students, recently I lectured students of Ghana Technology University on Entrepreneurship and Pentecost University on Leadership”. “Teaching and lecturing is a passion that I have nurtured for years besides the media and tourism work I have done” he added.
He concluded by saying if any institution calls on him to offer insight or lecture in areas of communication, entrepreneurship, marketing and tourism, he is ever ready to honor that invitation.
The students expressed their gratitude to the tourism ambassador who recently graduated with Master Degree in Tourism Management from the University of Cape Coast.